Tracking for TikTok Ads
Growify enables you to track the performance of your TikTok ads using UTM parameters. This guide will walk you through how to properly set up tracking so you can measure TikTok’s impact across your customer journey inside Growify.
Table of UTM parameters
Here is a table with all UTM parameters that Growify will use to track all new and existing TikTok Ads.
| UTM Key | UTM Value | Alternative UTM Key | Description |
|---|---|---|---|
| gr_source | tiktok | utm_source | TikTok Source Channel |
| gr_campaign | __CAMPAIGN_ID__ | utm_id | Campaign ID |
| gr_adset_id | AID | atAdSet | Adset ID |
| gr_ad_id | CID | atAdId | Ad ID |
| gr_content | __AID_NAME__ | utm_content | Ad Name |
| gr_term | __CID_NAME__ | utm_term | Identifies search terms |
Here is an example of a destination URL with the UTM parameters added:
https://www.example.com/?gr_source=tiktok&gr_campaign=__CAMPAIGN_ID__&gr_adset_id=__AID__&gr_ad_id=__CID__&gr_content=__AID_NAME__&gr_term=__CID_NAME__
1. Install UTM Parameters
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Go to the Ad Level of your campaign.
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Select the Ad and Click Edit
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Scroll to the Destination URL field.
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Append the UTM parameters to your landing page URL.
Make sure the destination URL contains a utm_source=tiktok. If the utm_source is not equal to "tiktok", please add a param &gr_source=tiktok at the end of your URL. Add this for new and existing ads.
- Click “Save”.
You're All Set! 🚀
Growify will now track and analyze your TikTok campaign performance. You can view insights directly in your Growify dashboard.
Need help? Visit our Help Center or contact our support team.
Last updated 4 days ago
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